Once known for its understated charm and local beach bars, Avalon is entering a new era of exclusivity—and not everyone is getting a seat at the table.
In June 2025, the prestigious Union League purchased the iconic Whitebrier Bar and Restaurant for $23 million, transforming the popular venue into a private sanctuary for its elite membership. With nearly 2,500 of the Union League’s 4,000 members owning second homes in Cape May County, the move isn't just a real estate acquisition—it signals a shift in the social fabric of Avalon itself.
For longtime locals and seasonal residents, this transition is bittersweet. While many Union League members already call Avalon home, others are finding themselves edged out of beloved summer routines, unable to secure a limoncello martini or sushi at what was once a community staple. Still, some residents are holding onto Avalon’s original spirit—those who’ve stayed in share houses for decades or kept traditions alive despite rising property values.
What does this mean for luxury real estate buyers and sellers? Avalon’s transformation offers a rare glimpse into the future of high-end coastal living. Privacy, exclusivity, and historical charm are more than amenities—they are now the standard.
The shift also highlights the importance of timing. As Avalon tightens its embrace of curated luxury, owning property here becomes not just a lifestyle decision, but a long-term investment in a community poised to appreciate in both value and prestige.
Considering a move to Avalon or the surrounding Jersey Shore? Now is the time to secure your place in one of the region’s most coveted enclaves. Contact Sean Elstone today to find your exclusive slice of coastal luxury.
