According to Airbnb’s Winter and Holiday Travel Trends Report, Italy has emerged as the most in-demand winter destination for 2025. The buzz surrounding the 2026 Winter Olympics is driving record-breaking bookings in Milan, Lombardy, Veneto, and Trentino-South Tyrol. Beyond Europe, travellers are also seeking both chilly escapes and sun-filled getaways across the globe.
Key Points:
• Italy tops Airbnb’s list with a surge in searches ahead of the Milano Cortina 2026 Winter Olympics.
• Lombardy saw triple-digit year-over-year growth in travel interest.
• Other trending global destinations include Australia’s Capital Territory, Santiago in Chile, and Thailand’s coastal town of Prachuap Khiri Khan.
• In the U.S., Champion, Pennsylvania, ranks as the top winter hotspot, offering classic snowy charm and mountain activities.
With winter travel trends reflecting a balance between alpine adventures and tropical retreats, 2025 promises to be a dynamic season for global explorers. Whether chasing snow or sunshine, travellers are redefining what it means to embrace the winter months.
By: Michael Cappetta | Travel + Leisure | October 29, 2025
Photo: Javier Ghersi/Getty Images
