After about 7 years in their home, my clients were ready for a change. They wanted to move from a single family home into a townhome, but they needed to sell first. In a market that had been unpredictable, pulling off both sides of the transaction cleanly required timing, patience, and the right strategy.
We started on the buy side. I secured their townhome first, negotiating below asking with a home sale contingency, something almost unheard of in the Philadelphia suburbs over the last few years. Getting that done gave us the runway we needed to execute the sell side properly.
Then came the timing play. Rather than listing right away, I recommended waiting until just before Labor Day. We launched the home as Coming Soon the week before the long weekend, giving buyers browsing from the Shore a chance to see it, build interest, and plan their visits. The home went Active the Friday after Labor Day. Three open houses over the weekend. Maximum exposure. Maximum urgency.
- Negotiated below asking on the buy side with a home sale contingency, a rare outcome in the current suburban market
- Held the listing strategically to leverage the Labor Day weekend window, a timing decision most sellers would not have thought to make
- Launched Coming Soon before the long weekend, went Active immediately after, and ran three open houses in three days to create concentrated demand
- Final result: multiple offers, 13% over asking, inspections waived
They bought low and sold high in the same transaction. That is not luck. That is a plan working exactly the way it was drawn up.
Every client in this story came out ahead because of preparation and strategy, not luck. If you are thinking about buying, selling, or both, that same approach is available to you. Reach out and let's build your plan together!
